B2B brand tracking
across the buyer journey
Know how your brand appears in what buyers consume, consider, & consult.
THE MODERN B2B BUYER JOURNEY
Buyers spend time on social, form opinions in their heads, and ask AI what to buy.
Consume
What buyers see
Your brand appears in social feeds, forming impressions through peer discussions and content.
Consume
What buyers see
Your brand appears in social feeds, forming impressions through peer discussions and content.
Consider
What buyers think
Buyers form opinions based on what they've consumed, creating mental models of vendors.
Consider
What buyers think
Buyers form opinions based on what they've consumed, creating mental models of vendors.
Consult
What buyers ask
Buyers increasingly turn to AI assistants for vendor recommendations and purchase guidance.
Consult
What buyers ask
Buyers increasingly turn to AI assistants for vendor recommendations and purchase guidance.
GET THE FULL PICTURE
One unified view for brand health
Social Listening
Track brand and competitor mentions across LinkedIn, Reddit, X, YouTube, and B2B forums. Get sentiment, share of voice, and narratives in real time.
Share of Voice
Competitive positioning over time
Net Sentiment
Overall brand sentiment over time
Data Sources
Market Research
Run AI-led interviews with your ICP and instantly synthesize themes and brand associations, without the agency overhead or slow turnarounds.
Market Research Analysis
Brand performance across key dimensions
AI Search Monitoring
If AI can’t find you, neither can your buyers. We track your presence and positioning across AI-generated recommendations, so you stay ahead before competitors take over.
AI Providers
If you're only tracking social, you're missing how buyers actually make decisions
AI-POWERED INSIGHTS
Turn data into strategic action
Cross-Source Intelligence
When your brand metrics don’t align, we tell you why. Our AI analyzes conflicting signals across platforms, like strong buyer perception but weak social sentiment, and explains the disconnect with actionable guidance.
- AI-powered insight synthesis across sources
- Flag data contradictions and correlation gaps
- Strategic recommendations to resolve blind spots
Brand Reputation vs Social Sentiment
Competitive Benchmarking
Benchmark any metric against your direct competitors. Track their performance over time and compare against industry averages to identify competitive gaps and opportunities.
- Direct competitor comparison across all metrics
- Industry benchmark context and positioning
- AI-powered competitive strategy recommendations
Brand Awareness vs Competitor
Executive Reporting
Automatically generate executive-ready reports with AI-powered insights and strategic recommendations. Transform complex data into clear narratives for leadership decision-making.
- AI-generated executive summaries and insights
- Automated monthly and quarterly reporting
- Leadership-focused strategic recommendations
Q3 vs Q2 Brand Performance
Know exactly where your brand stands
Turn fragmented signals into clarity with 360° brand intelligence
Book a demoSupport
Common Questions
This is built for executives, directors, and senior leaders who need to understand how their brand is actually performing in the market—separate from internal team metrics. It's designed for leaders who want unfiltered market intelligence to validate whether their marketing investments are moving the needle on real brand perception and competitive positioning.
We recruit qualified B2B decision-makers through our established network and provide competitive compensation for their time. Participants appreciate earning extra income for sharing their expertise while maintaining full anonymity. This creates an environment where executives can share honest opinions about vendors, market dynamics, and brand perceptions without bias.
We're the only platform that combines social listening, market research, and LLM benchmarking into a unified brand intelligence system. Most solutions give you siloed data that doesn't tell the full story. Our AI identifies when different data sources conflict—like when market research shows high awareness but social sentiment is weak, and explains why, giving you actionable insights others miss.
Reporting is central to our platform. You get automated quarterly executive reports, AI-generated insights with strategic recommendations, professional slide decks ready for board presentations, and real-time dashboards for ongoing monitoring. All reports synthesize insights across your entire brand ecosystem—from social conversations to direct buyer feedback to competitive positioning.
Traditional brand tracking takes months to set up, costs tens of thousands, and delivers static quarterly reports with generic industry insights. We provide continuous, multi-dimensional brand intelligence by combining real-time social monitoring with ongoing decision-maker interviews and AI-powered competitive analysis. You get fresh, executive-level insights weekly at a fraction of the cost.
Brand tracking now requires a multi-dimensional view covering traditional social perception, buyer insights, and emerging AI-driven channels. When your team reports strong performance but market research tells a different story, you need to understand why. Our AI identifies these conflicts and provides strategic recommendations before perception gaps impact your business.