Real insights for
real B2B marketers
Social listening is all noise. Traditional research is slow and expensive. Access private B2B decision-maker conversations instead.
Use Cases
Stop guessing, start knowing
Your Buyers
Get a deeper understanding of who your buyers are and how they make decisions. Explore the roles involved in the buying process, what matters most to them, and how those needs evolve over time.
Content Habits
Uncover where decision-makers go to stay informed — and what types of content they actually engage with. Identify key platforms, formats, and influencers that shape their thinking.
Brand Perception
Understand how your brand is described by the market and how it stacks up to competitors. Track sentiment, language shifts, and the messages that are gaining traction with your audience.
Market Opportunities
Surface unmet needs, rising themes, and whitespace opportunities through ongoing customer listening. Stay ahead of trends and identify where your brand can grow or lead next.
The Only Transcript Library Built for B2B Marketers
Private conversations with real decision-makers across dozens of B2B software categories.
Always-On Industry Tracking
We continuously conduct interviews across dozens of B2B software categories, giving you real-time insights into market trends and competitor positioning.
- Tracking across multiple B2B software verticals
- From CRM platforms to AI tools
- Real-time decision-maker insights
Natural Language Search
Ask questions in plain English and get precise answers from your entire transcript library with AI-powered semantic search.
- Vector-based semantic search
- Contextual answer generation
- Source citation and verification
Executive Reporting
Generate comprehensive reports and presentations that turn raw insights into strategic recommendations for leadership.
- Automated insight synthesis
- Professional slide generation
- Strategic recommendation engine
Q3 Report
Brand Awareness Analysis
While your competitors scrape social media for insights that don't exist, you'll have access to what actually matters:
real conversations with real decision-makers.
Why everyone else is getting it wrong
Social listening doesn't work for B2B, and traditional research is slow and expensive.
| Social Listening | Traditional Research | Codependent | |
|---|---|---|---|
| Data Quality | Public noise ChatGPT does this for free now | Fraud risk Hard to verify participants | LinkedIn verified Authenticated participants |
| B2B Relevance | Not B2B friendly Decision-makers don't post publicly | B2B supported Targeted decision-makers | B2B focused Targeted decision-makers |
| Speed to Insights | Instant but useless Fast garbage in, garbage out | Slow Weeks to months | Real-time Continuous insights |
| Cost Structure | Expensive noise Paying for public data | Expensive upfront High project costs | Scalable pricing Accessible to all teams |
| Competitive Advantage | Everyone sees same data Zero competitive edge | Private insights Exclusive to your team | Private data advantage Exclusive insights |
FAQ
The questions everyone's asking but afraid to say out loud
Decision-makers don't broadcast vendor evaluations on TikTok. The VP choosing your competitor isn't tweeting about RFP criteria. Social listening captures noise from bots, junior employees, and marketing teams—not the executives making $500K purchasing decisions. Plus, ChatGPT can analyze those same worthless public posts for free now.
Traditional research is slow and expensive—taking months to set up and costing tens of thousands for static reports. Even ongoing brand trackers provide generic industry insights that lack the depth and specificity you need for competitive strategy. We deliver continuous, fresh insights from decision-maker conversations at a fraction of the cost—because markets move faster than research budgets.
We provide honorariums for their time and guarantee anonymity, creating an environment where executives can be brutally honest about vendor weaknesses, competitive positioning, and real buying criteria. Unlike public platforms where they maintain professional personas, private conversations reveal unfiltered insights you can't get anywhere else.
Your competitors are stuck analyzing the same public social data everyone can access—giving zero competitive advantage. Private decision-maker conversations reveal exclusive insights about real buyer concerns, competitive blind spots, and market opportunities that your competition will never see. It's the difference between fighting over public scraps and having a private intelligence network.
Listen in on the conversations that drive million-dollar decisions.
Stop guessing what your market wants. Access the insights that matter.
Book a demo